Maybe you are selling a new range of pans. You can show them together in a single post, different combinations or shots or a quick video. Let’s say you have a new fashion range with tops, trousers, and even accessories.

Here you can show a whole range of related products within a single post. Instagram carousel posts are also perfect for a catalog style post. Show shots that demonstrate what your app does, snippets from inside your course or examples of the printables included.Ī post shared by Cleanfoodcrush by Rachel Maser on at 2:02pm PDTĬreate a catalogue to show details of a product range You can even use this idea for digital products or services. Use the multiple pictures to help answer questions customers might have and help make buying it easy. Pick a selection of pictures that show the product in different ways and even add a video if suitable. Having multiple images makes this all possible. You need more than one!Īnd that’s where carousel posts are perfect. There are lots of times when one image just doesn’t work for promoting a new product. IG Carousel examples to inspire you, with how-to’s and best practices below. 11 Instagram Carousel Ideas for Business Study and image by Later.Ĭarousels outperform images and videos, reaching an average engagement rate per post of 3.11%, compared to 2.76% for images and 2.6% for videos.Ĭarousels that mix images with videos bring the highest engagement rates per post. Stats show they workĬarousels bring higher engagement rates than either videos or images! They’re the top-performing posts in the Instagram feed, per a recent study from Later. Let IGers follow your process or event in one group of images!Īnd if a follower scrolls past a carousel post showing the first image, Instagram will show them the same post a second time with another photo or video from the carousel. sourceĪnd we know they love visuals, because it’s a visual-only platform! Tell a story in one post– which can appear twiceĭon’t clutter the feed with separate images that leave followers confused and annoyed. Instagram boasts over one billion monthly active users, with 60% being in the 18-34 age group. Some quick tips before you get inspired by the best Instagram Carousel examples. These IG carousel ideas will help you use it well! It’s an exciting tool for brands and businesses to:

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